With an eye on the market evolution and focused on the relationships between brands and consumers, my work at Livework is centered on developing better user experiences. I believe that Service Design raises the competitive edge of brands by placing experience at the center of relationships, reflecting concepts of innovation and sustainability of each business.
Master in Design for Sustainable Behavior from UFPR, his research focused on using the Internet of Things to inspire more sustainable habits. He believes that Service Design is a way to dematerialize consumption.